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Charo Ruiz is a fashion brand founded in 1989 by the designer herself, committed to celebrating femininity and freedom in each of its pieces. The collections are crafted on the island using natural fabrics and finishes, enhancing the beauty of women.

The project that Charo began with no great expectations has evolved into a family-run, independent business, now led by her children, Pablo and Paloma. They bring a fresh perspective to the brand, preserving its essence while continuing to carry out its original mission: to honor tradition, celebrate femininity, and embrace the freedom of the island where they grew up.
Each creation involves a meticulous process with artisanal finishes. Season after season, every collection has evolved, giving this Ibizan fashion house a unique identity. With more than sixty collections, a Flagship Store in Ibiza, four standalone retail locations, and over 200 multi-brand points of sale around the world.

Charo Ruiz Ibiza is a well-established brand and recognized as the leading name in Ibizan fashion on the global stage.
Charo, the daughter and granddaughter of seamstresses, grew up in her native Seville surrounded by fabrics and patterns. She began her career in the industry as a model in Barcelona during the 1970s and eventually settled on the island of Ibiza, where she created her own atelier and showroom, reinterpreting the concept of Ibizan fashion.
“Ibiza is my home, my workshop, my sanctuary,
and my endless source of inspiration.”
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