Daughter and granddaughter of dressmakers, she grew up in her native Seville among fabrics and patterns. She began her own career in the industry as a model in Barcelona in the sixties and at the end of the seventies, she settled in Ibiza, creating her own workshop and showroom on the island, reinterpreting the concept of Ibizan fashion.

The project that Charo unpretentiously started then is currently an independent family business led by his two children Pablo and Paloma , giving a new perspective to the business while respecting the DNA of the house and focused on continuing to project the purpose for which the company was born. brand: reclaim tradition, the admiration of the feminine and the freedom of the island where they grew up.

Its main mission is to work with the multiple references of the purest Ibiza; pointing out the importance of our cultural legacy, and using them to create pieces that can live as long as the memories of this idyllic and eternal island.

A history of thirty years and more than sixty collections, four own stores, a Flagship Store in Ibiza and a presence in more than two hundred multi-brand points of sale around the world; Charo Ruiz Ibiza is a consolidated brand and positioned as the reference brand in Ibizan fashion in the global market .

Rigor in the creative process and technical development of the collections is the challenge that Charo Ruiz Ibiza faces each season to achieve and maintain the personality in each of the pieces.